Amazon Advertising 101

The Ultimate Beginner's Guide to Structure, Research, and Optimization

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Optimization

  • TACoS, CPC’s, ACoS, and every other acronym
     
  • Good bid management, Good keyword research

  • How you can quickly optimize your bids at scale
     
  • How to understand budget distribution 

Structure

  • Our exact campaign naming structure for account setup

  • Why we structure campaigns the way that we do

  • How we build weekly & monthly performance reports
     
  • How we utilize bulk uploads to launch 10k + campaigns at scale

Research

  • The types of campaigns we run
     
  • How we conduct keyword research

  • Our match type utilization and data

  • How we expand our product targeting

What's Covered?

Thursday, April 13th 2:00pm CST